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성공을 도와주기 2009. 4. 6. 12:16

Communications, broadcasting, and publishing

  • "All the news that's fit to print." ~The New York Times,1896, Direct
    • Coined by publisher Adolph S. Ochs
  • "ABC: America's Broadcasting Company" ~ABC,1999
  • "Be the first to know" ~ CNN
  • "Before you make up your mind, open it." ~Irish Independent
  • "Biting the hand that feeds IT" ~The Register
  • "CTV. Canadian Television" ~CTV
  • "Get more" ~T-Mobile
  • "Enjoy the Show" ~ E! Entertainment Television
  • "Fair & Balanced" ~ FOX News
  • "How many bars do you have?"AT&T Wireless, 2004
  • "How does the wireless industry make you feel?"Sprint Fair & Flexible Plan
  • "If it's on, it's in." ~Radio Times, MCBD
  • "If you don't get it, you don't get it." ~The Washington Post,1990s
  • "It's all about you" ~People Telecom, 2005
  • "It's good to talk" ~British Telecom(1990s)
  • "It's not TV, it's HBO." ~HBO, late 1990s
  • "It's time for U" ~UPN, 2003
  • "Let your fingers do the walking." ~Yellow Pages,1964, Geers Gross
  • "Must See TV" ~NBC, late 1990s
  • "News for Nerds. Stuff that Matters." ~Slashdot
  • "Nick is for kids" ~Nickelodeon TV channel
  • "Reach out and touch someone" ~AT&T,1979–, N.W. Ayer
  • "Sans liberté de blâmer, il n'est point d'éloge flatteur." (1826 ~ present)
    • Le Figaronewspaper
    • Translation: Without liberty to criticize, there is no flattering praise
    • Taken from the monologue of Figaro in theWedding of Figaro(Act V, scene 3)
  • "Seeingsmall businessdifferently" ~SBC Communications
  • "Still the one" ~ ABC 1978, Nine Network Australia 1980s ~ present
  • "The Eye into the Eyes" ~CBS,2003
  • "The first network for men" ~ Spike TV
  • "The future's bright. The future's Orange." ~ Orange, 1996, WCRS
  • "The most trusted name in news" ~ CNN
  • "The one to watch" ~ Channel 7 Australia 1999-2003
  • "The Worldwide Leader in Sports" ~ ESPN
  • "The World's Weather Authority" ~ AccuWeather, AccuWeather.com
  • "We never stop working for you" ~ Verizon Wireless
  • "We report, you decide" ~ FOX News
  • "Welcome to our network" ~ Three (aka Hutchison 3G)
  • "You give us 22 minutes, we'll give you the world" ~ WINS Radio, New York, 1965 , KFWB Radio, Los Angeles, Present (2004)
  • "Your friend in the digital age" ~COX Communications

Electronics

Computing

Recordings

Fashion

  • "A diamond is forever." ~De BeersConsolidated Mines, 1948–present (invented by Frances Gerety)
  • "Between love and madness lies Obsession." ~Calvin Klein, 1985
  • "Children's shoes have far to go." ~Start-Rite Shoes, 1945, Stanley Studios
  • "Create a storm" ~ Monsoon
  • "Every kiss begins with Kay" ~ Kay Jewelers
  • "fcuk advertising" ~French ConnectionUnited Kingdom,1990s
  • "For successful living" ~ Diesel
  • "Hello boys" ~PlaytexWonderbra
  • "Impossible is nothing." ~Adidas
  • "It takes a licking and keeps on ticking." ~Timex Corporation, 1956
  • "Just do it" ~Nike, Inc.(foot wear), 1988-on, Wieden & Kennedy
  • "Lifts and separates" ~PlaytexCross-Your-Heart bra,1960s.
  • "Maybe she's born with it ~ maybe it's Maybelline" ~Maybelline
  • "Scent to bed" ~French ConnectionUnited Kingdom
  • "i am what i am" Reebok India, 2005

Finance

Food and drink

General

  • "Amul, the taste of India" ~ AMUL co-operative movement, India.
  • "57 Varieties" ~H. J. Heinz Company
  • "Beanz Meanz Heinz" ~HeinzBaked Beans
  • "Beef. It's what's for dinner." ~ Cattlemen's Beef Board
  • "Betcha can't eat just one" ~Lay'spotato chips
  • "Bring out the Hellmann's(Best Food's West of the Rocy Mntns), and bring out the best" ~Best Foodsand Hellmann's Mayonnaise
  • "Bring out theBranston!" ~ (pickle)
  • "Every little helps" ~Tesco
  • "For mash get Smash" ~Smash instant mashed potatoes, 1974, Boase Massimi Pollitt
  • "I ate all the Frusen Glädjé!" ~Frusen Glädjé
  • "It's the way it shatters that matters" ~Violet Crumble
  • "If you got the munchies, nothing else will do! ~Hostesspotato chips
  • "If you like a lot of chocolate on your biscuit join our Club" ~Jacob's Club
  • "It takes a tough man to make a tender chicken." ~Perdue, 1972, Scali, McCabe & Sloves
  • "Jazz it up!" ~ Zattaran's rice products
  • "The man fromDel Monte, he says yes" ~ canned fruits
  • "M'm! M'm! Good!" ~Campbell's Soup
  • "Nowt taken out" ~ Allinsonsbread
  • once you pop you can't stop" ~Pringles
  • only the best for the Captain's table" ~Birdseye
  • "Ore-Ida! It's all-righta!" ~Ore-Ida
  • "Pork, the other white meat"
  • "Shouldn't your baby be a Gerber baby?" ~Gerber Products Company
  • "There's always room for J-E-L-L-O",Jell-O
  • "They're waffly versatile" ~Bird's EyePotato Waffles
  • "You'll never put a better bit of butter on your knife" ~ Country Lifebutter
  • "More reasons to shop at Morrisons" ~WM Morrison's
    • The slogan is intended to be read in a Northern English accent, which makes "More reasons" sound similar to "Morrisons"
  • "We answer to a higher authority." ~ Hebrew National hot dogs
  • "When it rains, it pours." ~ Morton Salt (1911)
  • "You don't have to be silly to drink TK, but it helps!" ~ TK minerals (Irish fizzy drinks)

Beverages

  • "Got Milk?" ~ California Milk Processor Board (1993 - present)
  • "Milk. It does a body good." (pre '95)
  • "It's not just for breakfast anymore." ~ FloridaOrange JuiceGrowers Association
  • "Pure Life" ~Nestle Aberfoyle Natural Spring Water, 2002 or 2003?
  • "They drink it in the Congo" ~Um Bongo
  • "Unleash the power of the sun" –Sunny Delight
  • "Watch out, there's a Humphrey about!" ~Unigatemilk

Beerandliquor

Coffee

  • "Celebrate the Moments of Your Life" ~General FoodsInternational Coffees
  • "Coffee at its best" ~NescaféGold Blend
  • "Good to the last drop." ~Maxwell Housecoffee (1926~ present)
  • "Sanka...Everything You Love About Coffee" ~ Sanka
  • "The best part of waking up is Folgers in your cup." ~ Folgers Coffee (Procter & Gamble)

Tea

  • "Avez-vous un cuppa?" (means: Do you have a cup?) ~ PG Tips
  • "Get back your 'oo' with Typhoo"
  • "Like tea used to be" ~Yorkshire Tea
  • "Time out for tiny little tea leaves inTetleyTea"
  • "Typhooputs the T in Britain, the T that stands for taste"

Carbonatedsoft drinks

Coca Cola
  • "11:30, Diet Coke break..."
  • "Always Coca Cola" ~1990s
  • "Coke is it" ~ 1982
  • "Enjoy!"
  • "It's the real thing" ~ 1941
  • "Just for the taste of it...Diet Coke"
  • "Life is Good" ~ 2001
  • "The pause that refreshes" ~ 1929
  • "The real thing" ~ late-1980s
  • "Thanda matlab Coca Cola"(2004,India)
  • "Piyo sar utha ke"(2005,India)
  • "Mau yang segernya mantap??" (2004/2005, Indonesia)

Pepsi Cola
  • "Ask For More" ~2000, mainly in much ofEurope.
  • "All the taste, 1/3 of the calories",Pepsi Max, 1993
  • "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi" ~ 1973, Boase Massimi Pollitt
  • "Pepsi ~ for those who think young"
  • "Same time tomorrow?" ~Diet Pepsi, 1990s
  • "Uh-Huh! (You got the right one!)" ~Diet Pepsi,1991
  • "The Joy of Cola" ~1999
  • "Ye Dil Maange More.." (This (my) heart wants more...) [Language:Hindi (India) 2000s]
  • "Yehi hai right choice Baby...aha " {This is the right choice Baby..} [Indiia 1990s]

Breakfast cereals

  • "Apples, hazlenuts, bananas, raisins, coconuts, sultanas" ~w:Kellogg'sFruit'n'Fibre
  • "Breakfast of Champions" ~Wheaties, 1935, Blackett-Sample-Gummert (later "The Breakfast of Champions" into the 1990s)
  • "Bet you can't eat three" ~Shredded Wheat
  • "Can't Get Enough of ThatGolden Crisp"
  • "Central heating for kids" ~ Ready Brekporridge
  • "Cuckoo forCoco Pops"
  • "Everyone loves myCocoa Krispies" ~Kellogg's
  • "Gotta have my pops!" ~Corn Pops
  • "Have you had yourWeetabix?"
  • "I'd rather have a bowl ofCoco Pops"
  • "Just like a chocolate milkshake, only crunchy" ~Coco Pops
  • "Kid tested. Mother approved." ~Kix
  • "Makes Red Blood!" ~ Grape-Nuts
  • "Mikey likes it" ~Life cereal
  • "Nobody can say no to the honey nut Os in Honey NutCheerios"
  • "Not too heavy, not too light, its just right!" ~ Kellogs Just Right
  • "Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey NutCheerios"
  • "Shot from Guns!" ~Quaker Puffed Rice
  • "Silly rabbit,Trixare for kids"
  • "Snap, Crackle, and Pop" ~Kellogg'sRice Krispies
  • "Tell them about the honey, mummy" ~ Sugar Puffs
  • "The one and only Cereal that Comes in the Shape of Animals" ~ Crispy Critters
  • "They're grrreat!" ~Kellogg'sFrosted Flakes/Frosties
  • "They're tasty, tasty, very very tasty / They're very tasty" ~Kellogg'sBran Flakes

Candy (sweets, lollies)

  • "A glass and a half of milk in every pound" ~Cadbury'sDairy Milk
  • "A hazelnut in every bite" ~Topic
  • "AMarsa day helps you work, rest and play" ~ in theUnited KingdomandCanada
    • "AMilky WayToday. At work, rest and play!" (Milky Way is also made by Mars)
  • "A minty bit stronger" ~Trebor Mints
  • "A tast of paradise" ~Bounty
  • "All because the lady loves Milk Tray" ~Cadbury's Milk Tray chocolates, 1970s
  • "Break out of the ordinary" ~Nestle'sButterfinger
  • "Do you eat the red ones last?" ~Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003
  • "Do you love anyone enough to give them your last Rolo" ~Roloconfectionery
  • "The freshmaker!" ~Mentos
  • "Full of Eastern Promise" ~ Fry'sTurkish Delight
  • "Give me a break! Give me a break! Break me off a piece of thatKit Katbar!"
  • "Have a break, have aKit Kat"
  • "It's jack-a-licious!" ~ Jack-in-the-Box fast-food chain (coined byRuPaul)
  • "The longer lasting snack" ~Twix
  • "Made to make your mouth water" ~Opal Fruits
  • "Ambassador, with theseFerrero Rochéyou're really spoiling us"
  • "Nobody better lay a finger on my Butterfinger!" ~Nestle'sButterfinger(featuringBart Simpsonand other characters fromThe Simpsons)
  • "Not going anywhere for a while? Grab aSnickers."
  • one two many and you might turn Bertie" ~Bassett's Liquorice Allsorts
  • onlySmartieshave the answer"
  • "See the face you love light up withTerry'sAll Gold" ~ chocolates
  • "Snickerssatisfies"
  • "Sometimes you feel like a nut, sometimes you don't." ~Peter Paul Mounds, 1953, Dancer-Fitzgerald-Sample
  • "Riiiicolaaaaa" ~ Ricola
  • "The lighter way to enjoy chocolate" ~Maltesers
  • "The milk chocolate melts in your mouth, not in your hand." ~M&Ms(1954)
  • "The sweet you can eat between meals without losing your appetite" ~Milky Way|
  • "Too good to hurry mints" ~Murry Mints
  • "What would you do for aKlondike Bar?" ~ early 1990s, early 2000s
  • "Where's the cream filling?"Hostesscakes
  • "WotalotIgot!" ~Smarties, 1961, JWT

Fast food

McDonalds

See:McDonald's TV campaigns and slogans

Household

  • "1001 Cleans a Big, Big Carpet for Less than Half a Crown" ~ 1001 carpet shampoo, c.1964
  • "The appliance of science" ~Zanussi, 1981, Geers Gross
  • "Aristonand on and on..."
  • "Away go troubles down the drain—Roto-Rooter" ~1954to present.
  • "Clap on![clap clap]Clap off![clap clap]Clap on, clap off — the Clapper!" ~The Clapper
  • "Covers The Earth" ~ Sherwin Williamspaint
  • "Does exactly what it says on the tin" ~Ronseal, late1980sto present.
  • "Febreze; it's that fresh" ~ Febreze (Procter & Gamble)
  • "Hands that do dishes can feel soft as your face, with mild greenFairy Liquid"
  • "I liked it so much, I bought the company." ~ Remington
  • "It Beats ~ as it Sweeps ~ as it Cleans" ~ TheHoovervacuum cleaner,1926
  • "It's a lot less bovver than a hover" ~Qualcast Concordlawnmowers, 1985, WCRS
  • "Kills all known germs... dead" ~Domestos
    • previously ~ "Kills 99% of all known germs... dead" ~ presumably it got better!
  • "Kills Bugs Dead" ~Raid(aninsecticide)
  • "Quick, Henry, the FLIT!" ~ Flitinsecticide
  • "Nothing runs like a Deere." ~ John Deere tractors
  • "Nothings sucks like an Electrolux" ~Electrolux
  • "Please don't squeeze the Charmin." ~ Charmin
  • "Put the freshness back" ~Shake'n'Vac
  • "Tastes so good, cats ask for it by name." ~ Meow Mix (1976)
  • "The quicker picker upper" ~ Bounty Papertowels (Procter & Gamble)

Personal care

  • "A little dab'll do ya." ~ Brylcreem
  • "A totally organic experience" (not"orgasmic"!) ~ClairolHerbal Essences
  • "Absolute cleanliness is Godliness!" ~Dr. Bronner's Magic Soap
  • "Because I'm worth it" ~L'Oréal
    • sometimes followed by, "Aren't you?"
    • superseded by, "Because you're worth it"
  • "Calgon, take me away!" ~Calgon
  • Cha-cha-cha Charmin
  • "Does She or Doesn't She? ...Only her Hairdresser Knows for Sure" ~Clairolhair dye
  • "For those who like the trade rough" ~Travisaftershave
  • "Good Morning! Have You Used Pear's Soap?" ~ Pear'sSoap
  • "Hands up if you use Right Guard / Hands down if you don't" ~ Right Guard antiperspirant, late 1980s
  • "I liked it so much I bought the company." ~Remingtonshavers
  • "I never knew you had dandruff" ~Head & Shouldersshampoo
  • "Is she or isn't she?" ~ Harmonyhair spray
  • "It won't let you down" ~Sureanti-perspirant
  • "I've fallen and I can't get up!" ~ LifeCall Personal Emergency Response Systems
  • "Life is Our Life’s Work" ~Pfizer
  • "The mark of a man" ~Old Spiceaftershave
  • "Maybe she's born with it, maybe it's Maybelline" ~Maybelline(lipstick, makeup)
  • "Plop, plop, fizz, fizz, oh what a relief it is!" ~ Alka Seltzer
  • "Preparing to be a beautiful lady" ~Pear's Soap
  • "Raise your hand if you're sure". ~Sure, 1984, Wells, Rich, Greene
  • "R-O-L-A-I-D-S spells Relief" ~Rolaids(indigestionmedicine)
  • "The best a man can get" ~Gilletterazors
  • "The Lynx effect" ~ Lynxdeoderant
  • "When a man you've never met before suddenly gives you flowers" ~ Impulsedeoderant
  • "Which twin has the Toni?" ~Toni, 1946, Foote, Cone & Belding
  • "You'll wonder where the yellow went when you brush your teeth with Pepsodent" ~Pepsodent, 1956, Foote, Cone & Belding
  • "Your fragrance. Your rules" ~Hugo BossDeep Red

Ivory soap

  • "99.44% Pure"
  • "It Floats!"
  • "The soap that floats"

Each soap bar comes in a wrapper. Each wrapper has a proverb in both English and French language.

English French
There's no place like home. Il n'y a aucun lieu comme chez soi.
Enjoy the little things, for one day you may look back and realize they were the big things. Profitez des petits plaisirs de la vie, car un jour vous rendrez compte qu'ils étaient vraiment de grands plaisirs.
Joy is in sharing. La joie c'est la partage.
Family is nature's way of providing us friends. La famille est un cercle d'amis que nous procure la nature.

Recreation, entertainment, and travel

Tobacco

Giving up

  • "It needn't be hell, withNicotinel"
  • "You guys suck"

Transport

Airlines

Automobiles

  • "AAMCO. Double A, <honk! honk!>, M-C-O" ~AAMCOTransmissions
  • "An American Revolution" ~Chevrolet, Campbell-Ewald
  • "Ask the Man who Owns one" ~Packard, 1925, Austin Bement
  • "Bigger in Texas, Better in aDodge"
  • "BloodyVolvodriver" ~Volvo, 2003
  • "Créateur d'Automobiles" ~Renault
  • "The car in front is aToyota"
  • "The Best Built Cars in the World" ~Toyota
  • "The Drive of your life." ~Peugeot
  • "Drivers wanted." ~Volkswagen, 1995, Arnold Communications
  • "Everything we do is driven by you" ~Ford
  • "Eye it, try it, buy it"Chevrolet, 1940s
  • "Fahrvergnügen" ~Volkswagen, early 1990s
  • "Fordis the Best in Texas"
  • "Grab life by the horns" ~Dodge
  • "Have you driven a Ford lately?" ~Ford
  • "If only everything in life was as reliabale as aVolkswagen"
  • "It's a Skoda. Honest." ~Skoda, 2000, Fallon
  • "Liebe zum Automobil" ~Volkswagen
  • "Like a rock" ~ChevroletTrucks
  • "The lion leaps from strength to strength" ~Peugeot, 1980s
  • "Oh what a feelingToyota"
  • once driven, forever smitten" ~Vauxhall Motors, 1980s
  • "Papa?" "Nicole?" ~RenaultClio
  • "Passion for the road" ~Mazda, 1990s
  • "The power of dreams" ~Honda
  • "Put the fun back into driving." ~Vauxhall Motors
  • "Quality is job one" ~Ford
  • "The Real Thing" ~FordAustralia, 1970s
  • "Right service. Right price." ~Meineke
  • "See the USA, in your Chevrolet" ~Chevrolet
  • "Sheer driving pleasure" ~BMW
  • "Sooner or later, you'll own Generals" ~General Tires Corp.
  • "State of Independence" ~Saab2000s
  • "Think Small" ~Volkswagen, 1962, Doyle Dane Bernbach
  • "Time to Re-Tire" ~ Fisktires
  • "The ultimate driving machine" ~BMW
  • "Va-va-voom" ~Renault
  • "Vorsprung durch Technik" ~Audi
  • "Never Follow" ~Audi
  • "We are professional grade" ~GMC Truck
  • "You can with aNissan"
  • "Zoom Zoom [Zoom]" ~Mazda, 2000s
  • "You're the fuel" ~ Maruti Swift, India 2005
  • "Welcome to the big world" ~ Maruti Esteem, India 2005
  • "Lets go" ~ Maruti Alto, India 2005
  • "The Josh Machine, Ford Ikon, India (josh in indian national language hindi means EXCITMENT)

Petroleum

  • "Beyond Petroleum" ~BP
  • "Go well. Go Shell" ~Shell Oil
  • "Put a tiger in your tank" ~Esso/Exxon
  • "Pump your money back into Canada" ~Petro Canada, early 1980s
  • "The spirit of '76" ~Unocal
  • "You can be sure of Shell" ~Shell Oil, 1982
  • "You can trust your car to the man who wears the star" ~TexacoService Stations

Government, military